“If you see ads with a certain girl who looks like you, you’ll be like, ‘Oh, I want to wear that makeup. It looks good on her, maybe it’ll look good on me,’” she says. “And it’s rare that I see somebody who I can relate to.” Rahimi says more needs to be more when it comes to diversity in beauty. She wants options for different skin tones, more makeup collections for girls like her, and more products for naturally curly hair (which she is finally learning to embrace).